Marketing Executive- Corporate sales

Posted on 2017-05-12 13:16

Opening: Columbia Asia Hospital - Sarjapur Road
Job Description:


Key areas of responsibility:

Responsible for the generation of increased revenue from the Corporate, Insurance segment and other institution driven segment to group of hospitals within the city.

Lead the vertical in a particular market & continuously drive excellence in this segment .



Main Job Tasks:   

Develop comprehensive marketing plan for the corporate segment in conjunction with Marketing Manager

  • Define the objectives from the corporate and insurance segment, evaluate the business opportunities and translate them to clear-cut working plan

  • Develop clear definition of broad sub-segment within the corporate segment and define approach to drive benefits from each of these sub-segments  

  • Work with Marketing manager to build resource plan and ensure efficient, clearly defined usage for desired benefit

    Marketing to corporate and third party insurers

  • Build database of key corporations and insurance companies & establish close knit marketing contact to continuously excel contribution from this segment 

  • Ensure efficient working system within the hospital for smooth flow of corporate and insurance patients, work with finance, customer care to drive efficient service delivery


  • Drive innovative programs amongst corporations and large institutions to build organization visibility


  • Tie-up with key service providers in pre-insurance business & ensure continuous stream of revenue amongst  set of hospitals in the market


Insurance business and innovative products

  • Identify opportunities and gap in insurance offering and derive innovative insurance products for co-marketing   with the set of hospitals within the region that will enhance value for all associated stakeholders

  • Develop contacts with direct insurance companies to ensure tight control on price being offered  


    Community Programs

  • Lead the initiative of ‘Community Cards’ within the immediate neighbourhood, drive enrolment and membership

  • Run effective outreach program amongst identified schools  



    Preventive Healthcare

  • Work the plan to drive preventive health-check programs

  • Coordinate with internal consultant identify opportunities of promoting preventive healthcare program


Other responsibilities: 

  • Receivables coordination with finance for corporate tie-ups and TPAs  


  • Internal consultant coordination for health camps and talks amongst corporate organizations


  • Ensure key corporate accounts being served exclusively and tracking mechanism in place   


  • Continuous evaluation and tracking on non performing Corporate


  • One point contact for TPA, Insurance and corporate customers along with Customer care team




Experience: 2-4 years

Any Graduation with PGD/MBA in Marketing


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